Andrea Isherwood

OLYMPUS DIGITAL CAMERAAndrea Isherwood is the Managing Director and founder of Moxy Marketing Ltd.  She has over 20 years of experience in marketing and business management across a range of industries that range from a multi national corporate to small business.  Andrea is a professional consultant with a passion for New Zealand business, especially small and medium sized businesses (SME’s). This inspired her to establish Moxy, to enhance the competitiveness of New Zealand business through a stronger market focus.

Ms Isherwood holds a Post Graduate Diploma in Business (Marketing) and Master of Management degree from the Owen G. Glen Business School, University of Auckland, New Zealand.  Post Graduate papers included Marketing Strategy,  Advanced Strategy and Management and Governance amount others.  Her Masters thesis looked at the presence of professional marketers on the boards of New Zealand’s NZX10 companies (contributing market focus to strategy development).

Moxy works in partnership with business owners or executives as a consultant, contractor or facilitator.  Although based in Auckland, we also work with clients in other centres.


Moxy: courage, determination, enthusiasm, verve.

Delivering WOW!  Through excellent service, passion for marketing, business and creativity, driving success.

Integrity: accountability, honesty, responsibility, professionalism.

Learning: academic, technical and professional development.

Partnership: working with clients and colleagues to build relationships based on empowerment, inclusion and respect.


To create competitive strategies and tactical marketing plans which benefit clients by:

  • Improving their competitiveness (ability to compete profitably)
  • Focusing all resources on achieving strategic objectives
  • Building a great reputation for success and gaining client referrals for Moxy Marketing.

To grow Moxy Marketing throughout New Zealand and Australia.