Marketing Plan
As the primary driver of income, a Marketing Plan is critical in harnessing the power of marketing and laying out how you will achieve your business objectives and generate profit.
A comprehensive and multi faceted exercise, the Marketing Plan combines information about your external environment and your internal company data. We build a picture of your dynamic marketplace and gather information for data-based decision making.
We help you to create clarity and a sense of direction starting with your chosen Market Strategy, adding selected programs, activities and communications. It can be a stand alone annual plan or one which sits within a broader five year scope to achieve longer term objectives.
Your Marketing Plan serves to communicate which activities are planned, aids with the allocation of resources and establishes a way to evaluate the progress of your marketing initiatives.
Growth is not always the ‘prime directive’ but remaining competitive IS.
How we can help:
- Create initiatives which will differentiate and position to maximise your competitiveness
- Identify tactical approaches for your products and services
- Design integrated programs, promotions and events
- Schedule marketing initiatives throughout the year to maximise your outcomes
- Establish expected results and performance indicators to show how your marketing initiatives are performing
Your benefits
- An outline of selected activities; what is happening, when, where and why
- Improve your results from a more targeted marketing spend
- Provide more resilience to changes in the market environment